Buchi Johnson Named Judge for 2025 CMA Awards
Blessing Umebali
The Canadian Marketing Association (CMA) has appointed Buchi Johnson, Founder and CEO of Lilvera Group, as a judge for the 2025 CMA Awards. This prestigious appointment recognizes Johnson’s contributions and commitment to the marketing industry, both in Nigeria and Canada.
Johnson will be judging in the Customer Experience and Shopper Marketing category at the 59th edition of the CMA Awards. The CMA praised Johnson’s support and commitment to the marketing community, saying, “You have been appointed as a judge for the 2025 CMA Awards… We truly appreciate your time.” Johnson expressed his gratitude for the honor and pledged to dedicate his time to judging the creative works submitted.
“I am indeed grateful and appreciative of the appointment,” Johnson said. “I will commit myself to this function and dedicate my time to judging these creative works that would be presented to us. I thank the Canadian Marketing Association for appointing me into the jury to judge some of the best works in the customer experience and shopper marketing category.”
As the Founder and CEO of Lilvera Group, one of Nigeria’s leading integrated marketing communication companies, Johnson is well-respected in the industry. He is also the founder of Lilvera Sales, Marketing & Distribution in Canada and is regarded as a thought leader in experiential marketing in Africa. Johnson is a member of the Experiential Marketers Association of Nigeria (EXMAN) and a certified advertising practitioner in Nigeria with the Advertising Regulatory Council of Nigeria (ARCON).
Johnson has been a vocal advocate for customer experience, shopper marketing, and digital marketing, urging businesses to allocate a larger portion of their marketing budgets to experiential and digital channels. He believes this is crucial for adapting to the changing dynamics of the global marketing landscape, especially in the post-pandemic era.
The 2025 CMA Awards will take place on November 7, 2025, at the Westin Harbour Castle in Toronto. This premier celebration of Canada’s most innovative and impactful marketing honors work that not only elevates brand stories with creativity and insight but also delivers measurable business success. From breakthrough campaigns to transformative strategies, the CMA Awards spotlight the people and ideas driving the industry forward.
