Dreamworks Signs Zubby Michael as Brand Ambassador
Dreamworks Integrated System Limited, one of the leading ICT retail and distribution firms in Nigeria, has secured the services of one of the Nigerian popular film actors, Azubuike Michael popularly known as Zubby Michael, as its Brand Ambassador.
The objective of the partnership is for Dreamworks to use the popularity of Zubby Michael as youths influencer to further drive its expansion programme.
Speaking at a formal ceremony and signing of memorandum of understanding (MOU) to kickoff the partnership at the dreamworks ultramodern showrooms/office located on Adeniyi Jones Street, Ikeja, the Brand Manager, Dreamworks, Aylor Chinyere and Zubby Michael pledged to work together to ensure the success of the partnership.
“Having Mr. Azubuike (Zubby Michael) as our brand ambassador is a very interesting partnership for us because we understand that he has a very beautiful relationship with younger demographic , which is part of our target audience. We also love that he is also known for his commitment to growing the community and if you watch his intagram or you have been following him over the years, you will see that he has organic and genuine relationship with his fans from television to social media , and we really want to tap into that popularity, which is what the Dreamworks is all about because we like authentic relationship, and if you ever come in contact with the brand itself, we are very customer-centric, so we will like to put our customers forward.
“In this case we know that he is the best fit for us at this time, because he has that popularity, he has the drive, he has a large followership and because of the kind of person he is, people genuinely show him love, and that is something we want to leverage on.
“Our partnership with Azubuike Michael (Zubby) is a full partnership, where we know that he is representing the brand, we are going to be looking out for his well being and the same for us too, every where he is going, I hope that he is going to be our worthy ambassador. So it is a full partnership,” she stated.
Responding, Zubby Michael thanked the company for choosing him as its brand ambassador and promised to do his best to ensure that the brand receive the needed boost.
