BrandMatters Magazine Vol. 3, 14TH EDITION, 2021
PUBLISHER’S NOTE: Page 5 
BRAND NEWS: Pages 7, 8, 9, 10, 11, 12 & 13
SECTORIAL NEWS: Pages 15 & 16
INDUSTRY NEWS: Page 17
EXECUTIVE WOMAN: PAGES 18, 19 & 20
LEAD STORY: Pages 22, 23 & 24
HUMANITARIAN WATCH: Pages 26, 27 & 28
MARKETING STRATEGY: Page 29
ESEARCH: Page 30
Publisher’s note:
Scaling in the face of Covid-19 Pandemic
Innovate or die is a quote by I Peter Drucker an educator and entrepreneur. This statement reflects why most brands scaled through; as the world still battling with the economic meltdown caused by Covid-19 pandemic.
In spite of the third wave companies, organizations, some self-determined individuals who
believe in ‘I can do it spirit’ scaled through and are still building business plans, ideas that have opened doors of
businesses for them. Whether you agree or not Innovation is the mother of all business concept breakthroughs.
