Top Brands Unite for BJAN 2025 Conference: Exploring AI’s Impact on Marketing

Blessing Umebali

Nigeria’s leading brands, including Interswitch, Flour Mills of Nigeria, Sahara Group, and Nigerian Breweries, are backing the 13th National Brands and Marketing Conference. The event, powered by the Brand Journalists Association of Nigeria (BJAN), will take place tomorrow, Friday November 28, 2025, at Oriental Hotel in Lekki, Lagos.

Themed “AI and Future of Marketing Workflow: Disruption or Opportunity,” the conference will bring together industry stakeholders to discuss the role of artificial intelligence in shaping marketing strategies. Dr. Cherry Eromosele, Executive Vice President of Interswitch Group, and Bethel Obioma, Head of Corporate Communications at Sahara Group, will deliver keynote addresses, which will be further discussed in a panel moderated by Adedayo Odulaja.
Confirmed Speakers and Panelists are: Dr. Cherry Eromosele, Executive Vice President, Group Marketing & Corporate Communications, Interswitch Group; Bethel Obioma, Head, Corporate Communications, Sahara Group; Adedayo Odulaja, Director of Research and Public Policy at Caritas Communications and General Secretary of BJAN (Moderator); Dr. Seyi Akindeinde, Founder, Hyperspace Technologies;
Austin Onyebuchi Akosa, Chief Information Officer, UBA.
Other supporting brands include LG Electronics, UBA, ARCON, Stanbic IBTC, Dangote, and Guinness Nigeria.

This conference promises to be a pivotal moment for Nigeria’s marketing and advertising industry, exploring the opportunities and challenges presented by AI .