Driving Innovation: Top Leaders to Discuss AI in Marketing at BJAN 2025 Annual Conference.

By Blessing Umebali

The Brand Journalists Association of Nigeria (BJAN) is hosting its 2025 Annual Conference on November 28, 2025, at the Oriental Hotel in Lagos. The conference, themed “AI and Future of Marketing Workflow: Disruption or Opportunity,” will explore how artificial intelligence is changing marketing and business operations in Nigeria.

Industry leaders from advertising, public relations, technology, and more will gather to discuss the impact of AI on consumer engagement and marketing processes. The conference will be chaired by Mr. Udeme Ufot, Group Chief Executive Officer of SO&U Limited.

Key speakers include Dr. Cherry Eromosele from Interswitch Group, Mr. Folajimi Daodu from Vault Hill, and Dr. Lekan Fadolapo from the Advertising Regulatory Council of Nigeria. A panel discussion will feature experts from technology, banking, and marketing, including Emma Adeniran, Morolake Emokpaire, and Lanre Basamta.

The conference aims to help professionals understand the opportunities and challenges of AI adoption, and how to stay competitive in a digital-first economy. BJAN Chairman, Mr. Daniel Obi, emphasized the importance of AI in modern marketing, saying it’s a powerful tool that’s reshaping industries globally.

The conference will provide insights on AI’s role in marketing workflow optimization, regulatory compliance, and ethical AI usage. It will also offer opportunities for networking and strategic partnerships. By attending, professionals can gain the knowledge needed to navigate AI’s growing influence and harness its potential.