FirstBank Brand Campaign ‘Giant In You’: A Testament of 130 Years of Nurturing Growth And Uplifting Communities.
FirstBank, Nigeria ‘s oldest service brand and Africa’s leading financial Institution, established since 1894 has unveiled its astounding campaign ‘Giant In You’, thematic brand campaign not only to commemorate the bank’s 130 years of nurturing growth and uplifting communities but to also communicate its stirring commitment and positive impacts in empowering its customers, employees, business partners and stakeholders to unleash their full potentials.
The captivating experience was held over the weekend at Ebony Life Cinema, Victoria Island as the ‘Giant In You’ brand campaign goes live today, Monday 15, July, 2024. It’s all about striding into the future and the bank is saying “come take giant strides with us and watch your business scale.”
Olayinka Ijabiyi, the Head of Brand and Stakeholders Management during his presentation reiterated that the campaign is not just about First Bank but about recognizing and nurturing the giant potential in every individual. He highlighted First Bank’s commitment to providing the necessary business support, financial expertise, and growth solutions to help every customer achieve their giant dreams.
“Our commitment is to provide all the necessary business support, financial knowhow, growth solutions, channels and platforms to bring out the giant in every customer. We are the partner with the tailored solution for every customer, employee and stakeholder; we have what every customer needs to take their dreams and turn them into giant successes” “We believe that there is a ‘giant’ in every customer, every employee and every stakeholder – a giant dream, a giant possibility, a giant idea, a giant life, a giant future waiting to be birthed” Ijabiyi stated.
Deputy Managing Director
He said “our extensive history of operations and unwavering commitment to supporting businesses, individuals, and government entitles over the years have consistently demonstrated in our values to all our stakeholders”
According to him, First Bank’s 130-year journey, symbolized by the campaign, stands as a testament to its enduring legacy and commitment to fostering greatness in everyone. Noting that the ‘Giant In You’ campaign embodies FirstBank’s mission, which is encapsulated in the phrase “You First,” aims to inspire, empower, and enable individuals to transcend the ordinary and achieve giant successes.
Speaking also at the campaign launch, Ismail Omamegbe, Head of Corporate Communications, at FirstBank, maintained that the bank’s corporate social responsibility (CSR) would continuously be uphold. “The campaign is not about celebrating our legacy; it is about celebrating the achievements and aspirations of our customers. Every individual has the potential to be a giant, and we are honoured to be a part of their journey, providing the financial tools and assistance they need to turn their dreams into reality. The bank’s aspiration also is to continuously throw our support in the sport sector, so to maintain our leadership position. Omamegbe submitted.
Earlier Abimbola Meshinoye, the Head of Brand Strategy and Financial Planning at FirsBank emphasized that the campaign is built on the belief that there is a giant within everyone—staff, customers, and stakeholders alike—waiting to be realized.
She said, “this campaign aims to showcase how First Bank empowers and supports its stakeholders’ success stories, which in turn becomes the bank’s success stories.
She also underscored the crucial role of the media in societal development, especially in disseminating information, fostering education and providing entertainment that shapes societal trends. Meshinoye remarked on the media’s capacity to shape societal perspectives and mobilize people, aligning with First Bank’s goals of fostering success among its stakeholders.
The brand campaign is an inimitable approach for FirstBank as this will enable its customers, employees, business partners and stakeholders align with the bank’s central message of Empowering, Inspiring, Enabling and Supporting Dreamers, Achievers, Innovators, Entrepreneurs and everyday people to transcend the ordinary and begin to Think Giant Thoughts, Take Giant Steps, Make Giant strides, Achieve Giant Goals, Become Giant Successes and Live the Giant Lifestyle.
On the creative path, FirstBank believes that the world is moving and changing at lightning speed and just like the world, everything within it is also changing- from economies to businesses and even opportunities. “We recognise that to be in sync with the world will require a forward thinking and future ready mindset … and we have created the atmosphere, products and services to help our customers…”
The Bank’s ‘big idea’ is basically bringing out the giant in its employees, customers, business partners and stakeholder because the bank believes everyone has the individualism that defined him or her, this can be traced from the campaign’s symbol , an elephant body replaced with people and this signifies FirstBank’s drive by and for people.
The campaign will extend to local languages across different states and leverage technology to reach the right audience, reflecting a brighter and better future. It will also emphasize First Bank’s diaspora account, offering Nigerians abroad the same seamless banking experience they have at home, supported by 27-team service available seven days a week.
